Peter Stirling Benson

"“I believe great leadership emanates from the four ‘E’s. Personal energy, an ability to energise others, applying an edge to all decision-making and championing the importance of superb execution.”"

During an international management career spanning 35 years Peter has worked in a range of industries, including international shipping, drinks, airlines, television, live entertainment and fitness.


He cut his teeth as a CEO launching TV1, a general entertainment channel distributed on Foxtel and Austar. With an unrelenting objective to acquire the best content, TV1 rapidly became the leading channel in its category.


Following this success he was recruited by Galileo, the market leader in electronic services to the travel agents community, to overhaul the business in advance of a trade sale. This he achieved in two years, also tendering for and radically expanding a global agreement with anchor client Flight Centre.


Peter’s leadership success at Galileo attracted the attention of the PBL organization and he was appointed CEO to turn around the fortunes of Ticketek. He rapidly formulated a new business strategy, championing a $10million capital investment in technology and recruiting talent into key positions.


In 2008 Peter was appointed CEO of Fitness First Australia with the challenge to transform a good company into an exceptional one. Peter was a member of the global executive team designing a strategy around sales, fitness, member experience, commercial management and people.


Most recently Peter was appointed adjunct Professor at UTS Business School, coinciding with the launching of the MBA program for entrepreneurs (MBAe) in March 2016.

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