Ian Elliot

"Profit and culture are friends not adversaries. You don’t have to choose between happy staff and happy shareholders. One feeds the other."

With over 30 years in the highly competitive advertising industry, Ian Elliot progressed from mail boy to CEO and Chairman of Australia’s biggest agency, George Patterson. Ian became renowned as the industry’s most prolific new business winner. Along the way Ian has been the architect of iconic brands like Optus creating the ‘YES’ campaign in addition to working on dozens of famous campaigns for brands like Arnotts, Energizer, and VB. He also ran the Communications Strategy for the Sydney 2000 Olympics.


Ian continually believes that staff engagement, through his strong trust in the power of culture, is what got George Pattersons to the top and kept them there during his entire 30 years with the company.


Recognised as the most prolific new business winner in the advertising industry ($250 million over 4 years) and a 78% win record with an astonishing 100% client retention rate between 2000–2002. Leaving a legacy, George Pattersons posted their highest ever profit in his final year. 

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